The campaign included television commercials, retail displays, and this exclusive promotional comic book. "Heroes Welcome #1" was distributed through select retail channels and digital platforms to bridge the gap between casual candy consumers and comic book fans. Plot Overview: A Sweet Alliance
By 2013, tablets like the iPad and platforms like Comixology had completely revolutionized the comic book industry. "Guided View" technology allowed readers to experience panels sequentially on digital screens. Marvel actively encouraged this shift by including free digital copy codes inside their physical comic books. The Preservation Culture It was created in partnership with the ad
The comic is a promotional one-shot published by Marvel Custom Solutions in 2013. It was created in partnership with the ad agency BBDO New York and their Diversity Council to celebrate Marvel's 75th anniversary. Comic Overview Release Date: April 2013 (Digital) / June 2014 (Physical). The campaign included television commercials
The issue is notable for its focus on as he seeks guidance from Earth’s Mightiest Heroes on what it truly means to be a hero. It was created in partnership with the ad
Avengers: Heroes Welcome #1 is a rare "custom comic" one-shot published by Marvel in late (with a digital release in April 2014). Created by the heavyweight team of writer Brian Michael Bendis and artist Mark Brooks , the book was a unique collaboration between Marvel Custom Solutions and the advertising agency BBDO New York . Key Comic Details
A recognizable, mid-tier villain or a wave of generic minions (like AIM soldiers or Chitauri invaders) attacks a public space.
Avengers: Heroes Welcome #1 is a unique "custom comic" published by Marvel in 2013 as a promotional one-shot. Unlike standard series issues, this project was a partnership with the advertising agency BBDO New York and their Diversity Council to explore themes of heroism and diversity. Feature Overview