itms-services://?action=download-manifest&url=https://your-server.com/manifest.plist

The itms-services protocol acts as a specialized bridge between a web browser (primarily Safari) and the native iOS installation subsystem.

If you click your itms-services link within an AMP page and the installation fails, run through this technical checklist to diagnose the issue:

itms-services://?action=download-manifest&url=https://example.com/app.plist

A manifest file is a JSON or plist file that provides metadata about an iOS application, such as its name, version, and download URL. The manifest file is used by the itms-services protocol to provide information about the application to be installed or updated.

: Safari or the native WebKit view recognizes the itms-services scheme.