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Rather than overly complex logotypes, designers are focusing on a single character. The lowercase letter "g" had a great year, as designers manipulated its unique ascender to give a brand personality. Similarly, a squiggly "W" or a playful "E" can provide a burst of creativity in an otherwise sober sans-serif wordmark, adding a human touch without overwhelming the design. Indians have mastered Jugaad —a frugal, creative fix

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